By definition, Success is: “the accomplishment of an aim or purpose.” We ultimately get to decide and define what success means to us. What is our purpose? What are we aiming towards in our sales and service efforts?
I believe that the ABC’s of successful sales and service initiatives pertain to: Always Being Committed Regardless of our aim or strategic direction we have to commit to something. If you want to improve sales, you have to commit to a sales target and take the necessary steps each week and month to achieve it. If you want to have a strong connection with your customers, you have to commit to following up with them and checking in on their needs. If you want to build and grow your service program, you have to commit to setting specific standards within your department and communicating these effectively to your team.
You can start small and in moderation, but always be committed to your aim or purpose. For example, if you were planning a trip from Vancouver to Los Angeles via car, you are clear on your aim….right? You want to get to LA. In other words, you wouldn’t get out on the road for 2-3 hours and decide to stop, saying: “this is just way too far to go”, or would you? The trip was planned and the time allocated to allow you to arrive at your destination. Now when it comes to purpose, this can be a bit more tricky. Your purpose, is your “why”. Let’s go back to the example above and your trip to LA. There may be more to it than simply driving to LA from Vancouver.
Perhaps you will attend a family wedding and see lots of relatives that you rarely see and there may not be another opportunity like it again. Your purpose is more defined and you are more likely to commit to the trip and time. In business, sales and service, knowing where you are headed is important. Your aim. Having purpose to actually do something makes it much easier to commit to successfully accomplishing a goal or objective. Ultimately you have to ALWAYS be COMMITTED to what it is that you are striving to achieve. “Commitment is a big part of what I am and what I believe. How committed are you to winning? How committed are you to being a good friend? To being trustworthy? To being successful? How committed are you to being a good father, a good teammate, a good role model? There’s that moment every morning when you look in the mirror: Are you committed, or are you not?” -LeBron James (two-time NBA basketball champion)