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Five Must-Know Training Topics to Develop Your Sales Team

Collaboration, teamwork, idea sharing, and prioritizing organizational initiatives seem like they would be foundations for business growth and success. All organizations have specific challenges and opportunities that require discussion and attention to move forward in a positive direction. However, very few growing organizations take the time to work “on” their business for planning and communicating as a team. Unfortunately, if these sales team training topics aren’t addressed, it often results in issues that stifle productivity and team development.

Several years ago, our team conducted a survey with some of our business connections in the Edmonton community. The intent of the study was to identify what topics on team training and development would be most beneficial to stimulate team development and success.

The findings still apply today, and they’re worth taking another look at. As of 2021, businesses face several new challenges. But these challenges only emphasize the importance of rigorous sales team training and team development processes.

Here are your must-know training topics:

Effective Communication

Effective communication among organizations and their teams can be the number one success contributor. Having systems in place that keep employees informed, engaged, and productive is vital.

Customer Service Skills

Do your team members relay a consistent message to your customers? Is it remarkable? Getting feedback from your customers on your products and services and applying/implementing their suggestions will help retain them.

Creating Daily Habits that Get Results

From the time you wake up, go to work, serve your customers, have dinner with your family and finally go to bed, you are pursuing habits. Good habits are valuable, and some “bad” habits can drain momentum and results.

Dealing with Conflict

Workplace conflict can be a significant distraction and productivity killer. It can also break up teams and result in employees leaving their jobs because of unhealthy relationships. Identify the cause of these issues and why the conflict exists. Learn how to collaborate with your colleagues and customers.

Sales Management

How do you coach and lead your sales team? Managing and communicating expectations from the top down will help sales team members understand what they are doing well and where they may be able to improve. Do you inspect what you expect?

For more on sales, check out this post next: Focusing on the ABMs versus the ABCs of Sales & Why It Matters.

Additional Resources for Sales Team Training and Development

Suppose your business is approved for The Canada-Alberta Job Grant. In that case, this grant will cover 2/3 of the cost of new training initiatives, to a maximum of $10,000 per employee to a maximum of $300,000 for the organization. This is a way to realize a return on your investment. The grant requires your business to pay for your training cost when training starts. However, you will receive 1/3 of that training cost shortly after your initial investment.

How can you invest in your people and protect your training budget? Learn more about how your business can access the Canada-Alberta Job Grant here.

At the end of the training (e.g., 6-12 months,) your business will receive an additional 1/3 of that total training cost you invested in your employees. How’s that for a return?

With the financial hardships, many businesses are facing during COVID, the eligibility requirements have recently expanded for this grant. For example, an “eligible trainee” now includes employed family members of eligible employers.

Here are a few reasons this Grant is an excellent choice for Alberta businesses:

  1. It is a tremendous opportunity to realize a return on your training costs.
  2. The Grant encourages Alberta businesses to invest in their employees now.
  3. Investing in your employees can reap future benefits for your business when the economy heats up again….and it will.
  4. Your customers expect well trained and competent employees.
  5. Now is the time to invest in your greatest asset … your team. Training and development will get your business ready for future growth opportunities!

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