So many businesses work hard at finding new customers to sustain or grow their business. The reality is, it is harder and takes more effort to find new customers versus retaining existing ones. Simply put, you can’t underestimate the importance of customer retention. The process has to begin with analytics to learn your current customer…

Positive customer relationships, not surprisingly, can make or break the success of your business. Just think about it: how likely are customers to become returning customers if they don’t have a positive relationship with your business and your brand? The problem is, many businesses aren’t sure where to start with building these relationships. Instead, they…

Today, I want to tell you about Joe Ammar, River City Events, and their incredible customer service. I am blessed to call Joe Ammar, President & CEO of River City Events, a dear friend. I hold him in very high regard. He is a pillar of the Edmonton community and there hasn’t been an event…

Dealing with difficult customers can be frustrating and challenging. But what you may not realize about these more challenging customers? How essential they are to the success of your business! As wild as it seems, difficult customers can actually be an asset to your business rather than solely a frustration or a liability. Whether customers…

Delivering Great Customer Service Through Social Media If your business isn’t using social media for customer service, you are missing out on crucial opportunities to communicate with your customers, improve their experiences and stand out from your competition. With an estimated 3.2 billion Internet users around the globe and new social media channels surfacing all…

As a business, it is no longer good enough to be considered “good”. Today, to successfully stand out from your competition and win the loyalty of new and existing customers, you must be extraordinary. Remarkable, even. Being successful in business all comes down to how you engage with your customers. And how well your business…

Year after year and decade after decade, customer service ranks among the most important factors when evaluating business success. In the end all businesses are human endeavors, which means people talking to people. Customers never forget how a business made them feel, for better or for worse, so it is extremely important that the customer…

How well (or not-so-well) your business handles a customer complaint can make or break your success, as well as your company’s reputation. The truth is, even if a customer is legitimately unsatisfied with your product or service, how you handle their complaint could make the difference in whether they continue to be your customer. Unsatisfied…

With an estimated 3.2 billion Internet users around the globe and new social media channels surfacing every week, chances are a large number of your customers are communicating on social media. How can you harness the power of the Internet to communicate more effectively with your customers? Here are five practical tips to make the…

Patrons who walk through the door of Edmonton’s Corso 32 are almost inevitably assured of impeccable home-style Italian fare created by owner/chef Daniel Costa and his team. But it’s what’s not on the menu that plays an equal role in the accolades heaped on the Jasper Avenue restaurant, which has won multiple awards since opening nearly six…

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