So many businesses work hard at finding new customers to sustain or grow their business. The reality is, it is harder and takes more effort to find new customers versus retaining existing ones. Simply put, you can’t underestimate the importance of customer retention. The process has to begin with analytics to learn your current customer…

Positive customer relationships, not surprisingly, can make or break the success of your business. Just think about it: how likely are customers to become returning customers if they don’t have a positive relationship with your business and your brand? The problem is, many businesses aren’t sure where to start with building these relationships. Instead, they…

Today, I want to tell you about Joe Ammar, River City Events, and their incredible customer service. I am blessed to call Joe Ammar, President & CEO of River City Events, a dear friend. I hold him in very high regard. He is a pillar of the Edmonton community and there hasn’t been an event…

Dealing with difficult customers can be frustrating and challenging. But what you may not realize about these more challenging customers? How essential they are to the success of your business! As wild as it seems, difficult customers can actually be an asset to your business rather than solely a frustration or a liability. Whether customers…

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