• What is the difference between each type of coaching?
  • Executive Coaching: A one-on-one partnership focused on helping senior leaders (Executives, Owners, Founders) strengthen their leadership effectiveness, navigate complexity, and drive strategic results. We often support decision-making, team alignment, and personal leadership growth.
  • Leadership Coaching: Develops the skills, mindset, and confidence of leaders at all levels but focuses on mid-management, emerging, and front-line leaders. Focused on helping individuals lead more effectively, communicate with impact, and build stronger teams.
  • Business Coaching: Supports owners and senior leaders in clarifying business goals, improving operations, and making decisions that drive business growth. This type of coaching blends strategic guidance with leadership development.
  • Sales Coaching: Helps sales managers and leaders improve team performance, strengthen coaching skills, and align sales efforts with business goals. Focuses on leading the sales team, not just closing deals.
• How do I know if coaching is right for me or my team?
  • If you are navigating change, stepping into a new role, leading a team, needing a sounding board, looking to build on your leadership skills in an intentional way, or looking to elevate you or your team’s performance, coaching could be the right fit. We offer an initial discovery call as well as a test drive of our coaching to explore goals and determine fit.
• What outcomes can we expect from coaching?
  • Common results include better decision-making, increased self-awareness, enhanced soft skills (communication, delegation, for example), stronger leadership presence, improved work/life balance, and better alignment with your team.
• Is coaching confidential?
  • Yes. All 1:1 coaching conversations are confidential. For organizational coaching engagements, we agree in advance on how progress will be shared with sponsors (e.g., HR or senior leadership) while maintaining the client’s trust.
• How long is a typical coaching engagement?
  • Our typical coaching engagement is one year, but coaching engagements can be anywhere from 90 Days to an ongoing partnership that lasts years, depending on your needs.
• Do you offer coaching for teams or just individuals?
  • Both. We offer 1:1 coaching, as well as team coaching.
• Who are our Coaches?
  • Our coaches are certified coaching professionals through the International Coaching Federation (ICF)with real-world leadership experience. We match clients with coaches based on goals, industry context, and coaching style. You can learn about our coaches here.
• What is the International Coaching Federation (ICF), and why does it matter?
  • The International Coaching Federation (ICF) sets the global standard for professional coaching, emphasizing a client-centered, future-focused approach. ICF-certified coaches are trained to ask powerful questions, foster insight, and support meaningful progress, all within a framework of ethics, confidentiality, and clear coaching competencies.
• What happens during a typical coaching session?
  • Sessions explore current challenges, clarify thinking, and support action, as well as identify and review goals set. The leader sets the focus, and the coach helps them dig deeper and move forward.
• Is coaching virtual or in-person?
  • Our team offers both options, but we find that, based on leaders busy schedules that most opt for virtual sessions.
• Do I have to be in Edmonton to get coaching?
  • No. While our headquarters are in Edmonton, we coach leaders and executives across Alberta, including Calgary and surrounding areas, and throughout Western Canada—including British Columbia and Saskatchewan. We also support clients across Canada and internationally through virtual coaching.
• Can coaching help with burnout or work-life balance?
  • Yes. Coaching can be beneficial for identifying what is draining a leader, providing a safe and confidential space where leaders can discuss what is impacting them, and building strategies on how to manage energy, focus, and create boundaries. 
• Can coaching support succession planning, leadership transitions, and company transformation (e.g. acquisition or merger)?
  • Absolutely. Our team frequently coaches leaders preparing to step into a new role, or out of one, and helps support leaders in organizations going through transformation.
• How do we get started?
  • It starts with a conversation. Our team will clarify your needs, explore your goals, leadership skills you wish to develop, and recommend a path forward – whether for an individual leader or for an entire team.  We start with a discovery call and then set up a Test Drive with a coach to get you started.

See What’s Possible. Contact us for a no-pressure conversation about how coaching could help you.