Guest blog by Dennis Bridges, MBA In my last blog post for X5 I talked about marketing, more specifically how to build and share your message more effectively. One of the steps I mentioned was understanding where and when to share that message, mostly with respect to social media. The last few weeks I haven’t been…

Guest blog by Dennis Bridges, MBA Marketing products or services is something every company, and in my opinion, every individual needs to do. There are so many marketing firms, channels, mediums and philosophies out there that it’s difficult to know where to start and/or how to improve your existing efforts.

Guest blog by Trish Kushniruk While travelling through Asia recently, I became acutely aware of the culture around me. No, I`m not referring to Nasi Goreng and batik silk – I am talking about the culture that exists in everyday business environments. In particular, as I made my way through the island of Bali, I…

Guest blog by Dennis Bridges, MBA. Yesterday I read a book summary from SUCCESS magazine called “Get Clients Now!” It’s a book that defines a simple, focused structure for mapping out a marketing plan.  The author, C.J. Hayden, draws on tried and true methods and identifies smart, tech-savvy tactics in her 28-day marketing program.  She…

Guest blog by Nicolle Germain, MBA The world of consumerism is changing. Find out what you can do to combat the challenges associated with customer service in April’s X5 CROPS Report. Customer Satisfaction This month’s feature article is: The Customer Service Evolution (listed below). Risk Management A major aspect of managing risk is ensuring you are delivering…

Guest blog by Dennis Bridges, MBA Last week my colleague Mike Mack and I had an interesting conversation on the video clip: “Focus on the Buyer.” The video sparked our discussion  surrounding more effective ways to sell and market to the current and future consumer.

In our latest video blog, Matt Graff talks about the importance of providing value to your customers, even before you’ve closed the sale. By proving your worth to current and potential customers, you gain their trust, this paving the way for a great working relationship. In the times when many businesspeople are hesitant to share and communicate…

Guest Blog by Kelsey Jones When businesses and individuals are trying to up their game when it comes to marketing, many may hire a consultant or outside professional; others may buy a ton of marketing books on Amazon, only to never open them as they collect dust on a bookshelf on their office. There is a…

Guest blog by Geoff Kliza Websites….There’s something about technology that makes the average person either cringe in fear or believe in magic. This leads to one of the most forgotten things on your home page: introduce yourself. It seems natural in a conversation: “Hi, I’m Geoff Kliza with Hybrid Forge and I help my customers…

The Old Way Let’s think back in human history. Pre-historic humans were nomadic, traveling across vast spaces, chasing migrating animals—having to remain mobile to capture what they needed in the face of changing seasons, climates and terrains.

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