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“Your leaders are the megaphone for the company’s culture. In a world of soundbites and tweets, our leaders have a moral obligation in what they say and how they behave.” – Michael Fraccaro, Chief People Officer MasterCard Experience the Competitive Advantages of Strategic Company Culture Most companies list customer service as their main competitive advantage and…

Every business has a list of ideal customers and prospects that they would like to speak directly to, call upon, and ultimately secure a deal with. Sales and customer service reps may also wish to build stronger relationships with current customers but not know the best communication styles for working with them. Understanding Communication Styles…

As a business, it’s no longer good enough to be considered “good.” That just doesn’t cut it anymore. Today, to successfully stand out from your competition and win new and existing customers’ loyalty, you must be extraordinary. Remarkable, even. Being successful in business all comes down to how you engage with your customers. The good…

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