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Case Study #2:

Customer Issue:

  • The Management team at Living Sounds Hearing Centre was looking for a consistent sales and customer service approach for their hearing aid practitioners.
  • Practitioners were well trained on Living Sounds products, but lacked training on an effective sales and customer service process.
  • Were looking to improve individual pracitioner sales numbers throughout the company.
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The X5 Approach:

  • Group and 1 on 1 sales and customer service training/coaching to build upon and support the Living Sounds products and service culture.
  • Included facilitated discussion, role-plays and individual assessments to identify and support individual challenges in the sales process and create new opportunities to generate greater success.
  • Bi-weekly support with involved participants as well as regular progress updates with senior management.

The Outcome:

  • A consistent approach used by hearing aid practitioners to respond to and communicate with leads, prospects and current customers.
  • Enhanced sales skills in customer management, lead generation, communication strategy, call strategy and rapport building techniques.
  • Increased level of confidence in the sales process for all participants.
  • Greatest sales quarter and year in company history in 2012. Check out testimonials from a variety of X5 Management clients, including Living Sounds Hearing Centre.